We’re Jacqui and Oliver. Mother and son, both triathlon coaches, both from Yorkshire, both of the opinion that this sport belongs to everyone — not just the ones with carbon everything.
We qualified as British Triathlon Level 2 coaches in 2013, looked at the off-the-shelf training plans the system expected us to hand out, and decided no. We’d coach the way we’d want to be coached: one athlete at a time, as a person, not a spreadsheet.
Years later, Brett Sutton — the most successful coach in triathlon — mentored us in person in Switzerland. Turned out he’d built a whole methodology out of what we’d already worked out for ourselves. Different words, same truth. We’ve been Trisutto qualified ever since.
Training the whole athlete means we know you’ve got a job, a family, and a life. If you’ve had a rotten week, your plan changes. We notice when something’s off — we’ve spent thousands of hours on pool decks watching real people move, and you learn to see it.
We coach complete beginners who can’t yet swim a length, and age-group athletes who’ve stood on world championship podiums. The coaching looks the same from the outside: honest, personal, built around the life you’ve actually got.
Sport is the thing I care most about, and I wasn’t naturally good at it. That’s the making of a coach, that.
Getting my arms and legs to do what my brain wanted was never straightforward, so I had to study the how and the why of everything until I could do it. Then I kept studying. I’ve travelled to watch the best coaches in the world work — I used to spend lunch breaks watching Jessica Ennis-Hill train in Sheffield.
I started racing triathlon in 2012 and coaching in 2013, then worked through the qualifications: BTF Level 2, Ironman U, Trisutto certified — and mentorship, in person, from Brett Sutton himself.
My favourite quote is Arrigo Sacchi’s: “You don’t have to be the horse to be the jockey.” I’ve raced well — won my age group, gone 5:05 at half-Ironman — but coaching someone to a goal they didn’t believe was possible beats any race of my own.
When I first came into the world of Triathlon, I knew I’d found my “home”.
So when an athlete tells me they’re scared, or too old, or not built for this — I don’t have to imagine how that feels. I’ve stood exactly where they’re standing, including the bit in the van.
What I care about is sustainable progress. You can’t train if you’re injured, and you won’t train if the plan doesn’t fit your life. So I build plans you can actually stick to — around your work, your family, your energy. Steady beats heroic. Every time.
Whatever you're aiming at
Or something you're not ready to say out loud yet — that's allowed too.
So get in touch today, to find out how we can help you reach new heights!
